01
Account-Based Marketing
Top recommendation
Instead of approaching thousands of random people, identify 100–200 companies that fit your ideal customer profile — then target 3–5 decision-makers within each.
Target (example: FinTech)
- FinTech startups in the US and UK.
- 20–200 employees.
- Recently funded or expanding.
- Have a growing engineering team.
Stakeholders
- CEO / Founder
- CTO
- VP Engineering
- Head of Product
- Technical Director
Your approach
- Research the company.
- Identify its technology and business challenges.
- Find relevant stakeholders.
- Connect through LinkedIn.
- Send personalized emails.
- Share relevant engineering case studies.
- Book a discovery call.
Why it works
You develop multiple relationships within the same target company instead of depending on one contact.