Tools worth your time
Where you find decision-makers, companies, buying signals and partners. Select one to read more.
LinkedIn Sales Navigator
The most direct route to the people who sign technology contracts.
EssentialApollo.io
A contact database and outbound engine in one place.
Clay
Research and enrichment workflows that make outreach feel personal.
High-value for GTMCrunchbase
Follow the money — see who just raised and who is growing.
Clutch
The review directory buyers check before hiring an agency.
Upwork
Live projects and contracts, available right now.
Wellfound
Startups that are hiring — and may need a team faster than they can hire.
G2
Software reviews that reveal what businesses are evaluating.
Also worth exploring
Eight ways to sell
How you approach companies, build relationships and close contracts. Don't run every prospect through the same process.
- 01Account-Based MarketingTop recommendationInstead of approaching thousands of random people, identify 100–200 companies that fit your ideal customer profile — then target 3–5 decision-makers within each.
- 02Hiring-Intent SalesExcellent for engineering servicesFind companies that are hiring engineers, then offer a faster, relevant alternative.
- 03White-Label PartnershipsRecurring revenueSell your engineering capacity to other agencies and consultancies instead of directly to end clients.
- 04Funding-Based ProspectingTarget startups that have recently raised — capital creates urgency to build.
- 05Technology-Based ProspectingFind companies based on their existing technology stack, using BuiltWith, Wappalyzer, Sales Navigator and company websites.
- 06Direct Enterprise OutreachTarget established companies rather than startups. Longer sales cycle, larger contracts.
- 07Ecosystem & Referral PartnershipsBuild relationships with companies that already serve your target customers.
- 08Authority-Based Inbound SalesLong-termBecome visible to buyers before they need to contact your sales team.
One message per industry
Build separate campaigns for each vertical. Start with FinTech, HealthTech and AI/ML.
| Industry | Best prospects | Services to pitch |
|---|---|---|
| HealthTech | Digital health startups, hospital tech vendors, telehealth | Healthcare software, AI, integrations |
| FinTech | Payment startups, lending, banking technology | FinTech platforms, APIs, AI, security |
| SaaS | B2B SaaS companies | Full-stack, product engineering, scaling |
| AI/ML | AI startups, enterprise AI teams | LLMs, RAG, AI agents, ML engineering |
| E-commerce | Growing online retailers | Custom platforms, integrations, mobile apps |
| Real Estate | PropTech startups, property platforms | CRM, automation, web applications |
| Logistics | Logistics and supply chain companies | ERP, tracking systems, automation |
| Enterprise IT | Large technology departments | Cloud, DevOps, modernization, staff augmentation |