04
Funding-Based Prospecting
Target startups that have recently raised — capital creates urgency to build.
A newly funded company may need to
- Build its MVP.
- Develop new product features.
- Scale its engineering team.
- Integrate AI.
- Modernize its infrastructure.
- Accelerate its product roadmap.
Research platforms
- Crunchbase
- Dealroom
- Tracxn
- PitchBook
- YC Startup Directory
Example
A HealthTech company raises $8M in Series A. You approach its CTO or founder with a product engineering proposition.
Why it works
Approach them around the business milestone, not just to congratulate them on funding.